As a professional basketball player, staying in peak physical condition is not just a goal—it’s a necessity. Whether I’m in the off-season or looking to supplement my team’s training regimen, having access to top-quality fitness equipment is crucial. Over the years, I’ve learned that the right gear can make all the difference in maintaining my strength, agility, and endurance both on and off the court.

In my quest to keep fit and stay at the top of my game, I’ve explored numerous online stores for fitness equipment. From power racks that help me build explosive strength to cardio machines that keep my endurance at its peak, I’ve discovered a wealth of options available at the click of a button. Whether you’re a fellow athlete or just someone looking to elevate your home workout game, I’m excited to share my top 10 picks for the best fitness equipment online stores.

These retailers offer everything from professional-grade equipment that meets the demands of elite athletes to versatile home gym solutions for those looking to stay fit without leaving their living room. 

1. American Barbell

American Barbell is a premium fitness equipment manufacturer and retailer based in Las Vegas, Nevada. With over 45 years of experience in the industry, they have established themselves as innovators in strength training equipment. Their product lineup includes high-quality barbells, weight plates, racks, and accessories designed for home gyms, colleges, military facilities, and major fitness chains.

American Barbell takes pride in their precision manufacturing and durability, offering commercial-grade equipment suitable for various training environments. They have collaborated with prestigious organizations like the NFL and the US Military, showcasing their commitment to quality and performance. Their website features an extensive range of products, including Olympic bars, powerlifting equipment, and specialty items like resistance bands and kettlebells.

2. Muscle Wellness Market

Muscle Wellness Market is a premier online fitness gear store specializing in equipment for home gyms. Founded by two brothers, Jared and Aron, the company has grown from a local gym in Missouri to a thriving e-commerce platform serving thousands of customers across the United States.

The company’s mission is to provide high-quality exercise tools that enhance the fitness experience for home gym enthusiasts. Whether you’re setting up a garage gym, basement gym, or backyard workout space, Muscle Wellness Market offers a wide range of equipment to meet your needs. Their product lineup includes weight stacks, resistance bands, foam rollers, and various other strength training and recovery products.

What sets Muscle Wellness Market apart is their commitment to customer satisfaction and expertise in the fitness industry. The founders, both NCSA Certified personal trainers with extensive experience in gym ownership and fitness coaching, carefully curate their product selection to ensure only the best brands and equipment are offered. This expertise translates into a unique range of high-end products that customers might not find elsewhere.

The company prides itself on providing free shipping, competitive pricing, and excellent customer service. Their team is dedicated to assisting customers throughout the buying process, from providing product information to guiding them towards the right purchase decision. This customer-first approach has earned them positive reviews from satisfied clients who appreciate the quality of products and the efficiency of service.

3. REP Fitness

REP Fitness is a rapidly growing fitness equipment supplier specializing in strength and conditioning gear for both home and commercial use. Based in Colorado, REP Fitness has gained popularity among home gym enthusiasts for offering high-quality equipment at competitive prices.

Their product range includes power racks, barbells, benches, and recently expanded to include cardio equipment. REP Fitness is known for its innovative designs, such as their adjustable benches and functional trainers. They have received positive feedback from customers for their product quality, value, and customer service. REP Fitness continues to expand its offerings, with recent additions including a line of cardio equipment featuring unique technologies like variable pitch resistance in their air bikes and ski trainers.

4. Fit Equipment Etc.

Fit Equipment Etc. is a long-standing fitness equipment retailer with over 25 years of experience in the industry. Based in Massachusetts, they offer a wide selection of workout equipment for both home and commercial use, including treadmills, stationary bikes, and elliptical machines.

What sets Fit Equipment Etc. apart is their commitment to customer education and service. They pride themselves on helping customers navigate the complex world of fitness equipment purchases, answering questions about brands, features, and pricing. Their showroom in New England is touted as the largest fitness equipment showroom in the region, allowing customers to see and try equipment before making a purchase. Fit Equipment Etc. emphasizes their dedication to customer service, aiming to provide a knowledgeable and pressure-free shopping experience for fitness enthusiasts.

5. Strength Warehouse USA

Strength Warehouse USA is a top online retailer specializing in gym equipment for both home and commercial use. Based in Cheyenne, Wyoming, the company offers a wide range of products, from stretch bands to power racks, catering to various fitness needs.

With estimated monthly traffic of 860,000 to 1.1 million visitors, Strength Warehouse USA has established itself as a significant player in the online fitness equipment market. Their product lineup includes an extensive selection, with prices ranging from $10 for smaller items to $35,700 for high-end equipment. The average product price on their website is around $1,297.

Strength Warehouse USA utilizes various technologies to enhance their online shopping experience, including Klaviyo for email marketing, Google Analytics for tracking website traffic, and Tawk.to for live customer support. They also offer multiple payment options, including Apple Pay and PayPal Express Checkout, to provide convenience to their customers.

6. Bowflex

Bowflex is a well-known brand in the fitness equipment industry, offering a range of products including cardio machines, adjustable dumbbells, and home gyms. The company, founded in 1986, has a rich history of innovation in fitness technology.

Bowflex’s original product, the Bowflex 2000X, introduced a unique resistance system using polymer rods instead of conventional weights or pulleys. This innovation set the stage for their future product developments. Over the years, Bowflex has expanded its product line to include a variety of fitness equipment designed for home use.

In recent years, Bowflex has faced some challenges. In March 2024, the company declared Chapter 11 bankruptcy due to poor post-COVID sales. Subsequently, Taiwan-based Johnson Health Tech announced its intention to acquire Bowflex’s assets for $37.5 million. Despite these setbacks, Bowflex remains a recognized name in home fitness equipment.

7. Fitness Factory

Fitness Factory is a multi-faceted fitness equipment retailer with both an online presence (fitnessfactory.com) and physical locations. Founded in 1989, the company has established itself as a leading source for fitness, strength, and cardio equipment in America.

Fitness Factory offers a wide range of products for both home and commercial use. Their inventory includes multi-station gyms, Smith machines, and functional trainers, catering to various fitness needs and preferences. The company operates six locations, primarily in the Chicagoland area, allowing customers to experience products in person before making a purchase.

With an estimated annual revenue of $5-10 million and 51-200 employees, Fitness Factory has a significant presence in the fitness equipment market. They’ve also adapted to recent challenges, implementing a COVID-19 response strategy to continue serving customers safely. Fitness Factory’s commitment to providing high-quality equipment is evident in their product selection and customer service approach, including offering specialized advice and support for both individual and commercial clients.

8. EliteFTS

EliteFTS is a well-respected name in the strength training and powerlifting community. Founded in 1998 by Dave Tate, a renowned powerlifter, the company has established itself as a go-to source for high-quality strength training equipment and educational resources.

EliteFTS offers a wide range of products, including power racks, benches, barbells, and specialty items like their popular Safety Squat Bar. Their equipment is known for its durability and functionality, designed to withstand the rigors of intense training. The company’s 3X3 Collegiate Power Rack and Signature Competition Combo Rack are particularly popular among serious lifters and commercial gyms.

Beyond equipment sales, EliteFTS is recognized for its commitment to education and community building. They regularly publish articles, videos, and podcasts featuring industry experts, providing valuable training information to their customers. This combination of quality products and educational content has helped EliteFTS build a loyal following among strength athletes and fitness enthusiasts.

9. Torque Fitness

Torque Fitness is a Minnesota-based company that specializes in innovative fitness equipment for both home and commercial use. Founded in 2005 by industry veterans, Torque has gained recognition for its focus on space-efficient and versatile training solutions.

The company is particularly known for its TANK line of push sleds, which have revolutionized push/pull training with their magnetic resistance system. Torque also offers a range of strength training equipment, including power racks, functional trainers, and their unique X-Create modular training system.

Torque Fitness emphasizes product innovation and quality, with many of their products featuring patented designs. They cater to a wide range of customers, from home gym enthusiasts to commercial facilities and military training centers. Their commitment to creating equipment that maximizes workout efficiency in limited spaces has made them a popular choice for those looking to optimize their training areas.

10. Top Fitness Store

Top Fitness Store is an online retailer offering a broad selection of fitness equipment for home and commercial use. While not as specialized as some competitors, Top Fitness Store provides a one-stop-shop experience for customers looking for a variety of fitness products.

Their inventory includes cardio equipment like treadmills and ellipticals, strength training gear, and accessories from various brands. This diverse product range allows customers to compare different options and find equipment that fits their specific needs and budget.

Top Fitness Store aims to make fitness equipment shopping accessible to a wide audience. They often feature competitive pricing and regular sales, making higher-end equipment more attainable for home gym enthusiasts. Additionally, they provide customer support and resources to help buyers make informed decisions about their fitness equipment purchases.